Privacy Policy

When you complete one of our enquiry or lead forms, we collect:

• Your full name
• Your email address
• Your telephone number
• Your postcode

We do not collect payment details, and we do not knowingly collect information from anyone under the age of 18.

We use the personal data you provide to:

• Pass your enquiry to a relevant third-party will writer, adviser, or professional so they can contact you about your request;
• Send you a follow-up email relating to the enquiry you submitted;
• Respond to any questions you send us;
• Maintain records and meet our legal and regulatory obligations.

We rely on your consentas our lawful basis for collecting your details and sharing them with a third-party professional, which you give when you submit an enquiry form. Where we contact you with a follow-up email about your enquiry, we rely on consent and/or our legitimate interest in responding to the request you made. You can withdraw your consent at any time (see “Your rights” below).

The core purpose of our service is to connect you with a suitable professional. By submitting an enquiry, you understand and agree that we will share the details you provide with one or more third-party will writers, advisers, or professionals so they can contact you about your enquiry.

Once your details are passed to a third-party professional, that professional becomes an independent data controller of your information and is responsible for how they use it in accordance with their own privacy policy and regulatory obligations. We recommend you review their privacy policy when they contact you.

We may also share data with trusted service providers who help us operate (for example, email delivery, form hosting, and analytics providers), who act as processors on our behalf. We do not sell your personal data.

If you submitted your details through an advertisement or lead form on a platform such as Meta (Facebook or Instagram), your information is initially collected via that platform and transferred to us. The platform's own privacy policy also applies to data collected through it.

We keep your personal data only for as long as necessary to fulfil the purposes set out in this policy, including passing your enquiry to a professional and any related follow-up, and to meet our legal obligations. When it is no longer needed, we securely delete it.

Your data is processed within the UK. Where any service provider processes data outside the UK, we ensure appropriate safeguards (such as adequacy decisions or standard contractual clauses) are in place.

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. No method of transmission over the internet is completely secure, but we take reasonable steps to safeguard your information.

Under UK data protection law, you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request erasure of your data (“right to be forgotten”);
• Object to or restrict our processing;
• Withdraw consent at any time;
• Request data portability;
• Lodge a complaint with the ICO.

To exercise any of these rights, contact us using the details below.

If you are unhappy with how we have handled your data, you can contact us directly. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Pro7Affiliate (trading as The Pure Advice)
167–169 Great Portland Street, 5th Floor
London, W1W 5PF, United Kingdom
Email: info@thepureadvice.com

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.